Spring Launches To Note

One of the beautiful reasons to shop from small brands is that they don’t stick to the “rules” of new launches - churning out new collections each new fashion season. Whilst the founders do work hard to bring new pieces or colourways to reward their loyal customers, many times the styles are repeated because they are timeless. Having said that, I do enjoy it when a whole batch of new drops arrive across my Instgram to tickle my senses…my bank, less so! As the days warm up, I’m looking to add a little more colour and joy to my daily dresses and I’ve selected some fantastic brands and their new arrivals to share with you.

So here are my picks of new dresses to see you into Spring and Summer (year after year after year).

1. SMOCK London, the Josephine Butler dress in Seaside Check with Cherries

2. HOLLYBLOCKS, the Peach Poplin Hollyhock dress

3. DAUGHTERS OF INDIA, the Sita Maxi dress in Daffodil

4. JOHANNA SANDS, the Gingham Ana dress

5. LEXY LONDON, the Audrey dress in Red Catherine Wheel